Paid Social Media Specialist

  • Job Title

    Paid Social Specialist

  • Annual Salary

    $60,000.00/Year - $70,000.00/Year

  • Location

    922 S 500 W, Suite C, Salt Lake City, Utah

  • Work Status

    Full-time

  • Posted Date

    Oct 17, 2024
Job Description
Company Profile:
In partnership with educators, government agencies, and community leaders across the nation, Graduation Alliance provides versatile pathways to high school graduation for youth and adults, fosters college and career exploration, and connects job creators to skilled and ready workers. Since 2007, Graduation Alliance has worked with more than 650 state agencies, school districts, community colleges, and workforce boards around the country to recruit, re-enroll, educate, and mentor students. Graduation Alliance also operates The American Academy, an exemplary online high school that is fully accredited by the Northwest Accreditation Commission, a division of Cognia.

Our full-service diploma completion programs can be delivered in facility-based, blended, or fully online settings. These programs are supported with recruiting, transcript analysis, technology, coaching and mentoring, and robust support services.
We also develop and facilitate skill certification packages with tailored support to students of all ages. In coordination with local and national employers, we offer work experience, internship programs and job placement. And we partner with institutions to provide pathways to post-secondary education and career training, complete with preferential enrollment, dual credit opportunities, and early financial aid reviews.

In early 2021, Graduation Alliance became a Certified B Corporation. B Corporations use the power of their businesses to build a more inclusive and sustainable economy, and meet the highest verified standards of social and environmental performance, transparency, and accountability.
Graduation Alliance works for one common goal: creating opportunity through the power of education.

Job Description: 
The Paid Social Specialist will drive paid social media execution and optimizations for Graduation Alliance programs on a daily basis. This includes, managing our Facebook, Instagram Ads, and TikTok Ads (paid ads, not organic posts) while managing their budgets, creating campaigns and campaign structures. The specialist will also be responsible for reporting against KPI’s as part of our overall integrated marketing strategy.  The ultimate measure of success will be driving new qualified leads and enrollments for B2C and new school district customers for B2B.

Successful candidates will be able to work in a fast-paced environment, are passionate about the Graduation Alliance mission, have a positive attitude, a strong work ethic, are self-starters, flexible, a strong sense of professionalism, a team-oriented personality, and the desire to learn and grow. This is a remote position. 

Duties And Responsibilities

Responsibilities:

● Proficient in Meta Business Suite and Business Manager as well as TikTok Ads

● Demonstrate proficiency and technical skills Excel 

● Collaborate with Digital Marketing Director to ensure account performance is in alignment with business goals, budgets, and strategies

● Manage and execute multiple paid social campaigns including but not limited to audience research, account setup, campaign implementation, tracking, and CPA/CPL reporting

● Develop audience targeting strategies for both prospecting, look-alike, and remarketing

● Monitor performance mid-flight and provide relevant, optimizations to improve performance

● Continuously provide recommendations for optimized ad creative and landing pages to help meet or exceed established KPIs and overall goals 

● Develop A/B tests to inform future creative decisions that are optimized to meet KPI’s

● Set deadlines and level-set expectations on multiple projects with competing priorities

● This role interfaces with all facets of the marketing team on a daily basis

Requirements:

● Bachelor’s degree (Marketing, Business, or Communication)

● 2 years’ experience in digital advertising

● Demonstrated proficiency in Meta Business Suite and Business Manager as well as TikTok Ads

● Experience managing paid social accounts through MarinOne or Skai platform

● Strong quantitative analysis and reporting skills

● Facebook’s Blueprint certification a plus

● Ability to prioritize and execute tasks with instruction or direction from manager

● Expertise communicating remotely via video calls, phone, email, and IM

● Capacity to adapt to new situations quickly in an ever-changing industry

● Positive, empathetic, driven, collaborative, flexible, and confident

● Experience in coordinating projects and deadlines in project management software, Jira and Asana preferred

● Effective time management and organizational skills

Pluses:

● Experience in education sector

● Working in Unbounce and Hubspot or other landing page platforms

● Exposure to other paid social ad platforms: ex. Twitter, ex2. LinkedIn

● Skills with PowerBI reporting platform 

Both Stratus.hr and Graduation Alliance will extend equal employment and advancement opportunities to all qualified individuals regardless of their race, color, religion, creed, age (40 and over), sex, gender, sexual orientation, gender identity, pregnancy, disability, national origin, ethnic background, genetic information (including of a family member), past, current, or prospective military service, and/or citizenship, or any other classification protected by applicable local, state or federal law.

In compliance with the Drug-Free Workplace Act of 1988, Graduation Alliance and Stratus.hr have a longstanding commitment to providing a safe, quality-oriented and productive work environment.



Benefits
Medical, Dental, Vision Insurance
Life Insurance, Short and Long Term Disability Insurance
HSA
FSA
Parental Leave
Employee Assistance Program
PTO
401K
401K Match
Employee Ownership Program
Tuition Reimbursement
Student Loan Repayment Program

Skills & Qualifications

Decision Making

Facebook's Blueprint Certification (Preferred)

Google Suite

Proficiency in Meta Business Suite and Business Manager

Organizational Skills

Experience in MarinOne or Skai Platforms

2 Years of Experience in Digital Advertising

Critical Thinking Experience

Bachelors Degree

Bonus

Bonus plans are presented annually.  This position is eligible for an annual bonus based on company goals.